Every Door Direct Mail (EDDM) could be for you! EDDM is a service from the USPS that lets you blanket an entire mail carrier route with your postcards for a discounted postage rate.
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Every Door Direct Mail (EDDM) is your gateway to cost-effective and hassle-free local marketing. It's a service from the USPS designed to
help businesses like yours reach a broader local audience while keeping your marketing budget in check.
Every Door Direct Mail lets you advertise to your community for less! There’s no mailing lists, permit requirement, or addressing.
Growing your business doesn’t have to be such a challenge. We have helped over 60,000 businesses reach more customers, and we would love to help you do the same.
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Are you ready to unravel the secrets to effective and affordable marketing through Every Door Direct Mail (EDDM). Did you know that EDDM is a game-changer for small businesses and retail marketing? Our professional services offer targeted zip code EDDM plans, ensuring your message reaches the right audience. Explore our high-volume EDDM packages and experience cost-effective advertising with quick turnaround. Griffon Printing specializes in nationwide EDDM delivery services, providing affordable marketing solutions with custom postcard designs.
Our local area EDDM campaigns are designed to maximize impact, and we are your go-to direct mail EDDM specialists, offering both print-only and full-service options. Whether you prefer custom EDDM postcard design or need assistance with local area EDDM campaigns, our direct mail EDDM specialists have you covered. Choose from print-only EDDM or opt for our full-service EDDM – it's your "done for you” direct mail marketing solution.
Use this FAQs to determine which indicia to use, and ensure your mailing meets EDDM requirements.
EDDM® (Every Door Direct Mail®) can be a great way to get the word out about your business. If you’re new to EDDM®, there are a few requirements you’ll need to follow to ensure your mailings meet EDDM® guidelines.
EDDM® requirements and EDDM® guidelines include where to position your label or printed mailing address details, known as the optional endorsement line.
EDDM® requirements also include using simple but specific label information, depending on the category of mailing you wish to send.
Describe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add links.
For “retail” mailings (under 5000 mailers) the label information required is very simple. Ensure you simply include the following:
*********ECRWSSEDDM****
Local
Postal Customer
If you plan to mail more than 5000 mailers in your EDDM® campaign, you will be using EDDM® BMEU. When using EDDM® Business Mail Entry you will need to apply for a permit at your post office, or use your Mail Service Providers permit.
There are three label options for EDDM® Business
If you plan to send mailers to both residential homes and local businesses on the EDDM® route, use the following details:
*********ECRWSSEDDM****
Postal Customer
City, State 5-ZIP
If you want your mailers to go to residential addresses on the EDDM® route only, use the following EDDM® optional endorsement line:
*********ECRWSSEDDM****
Residential Customer
City, State 5-ZIP
If you would like your mailers to go to PO Boxes, you have the option to use this EDDM® optional endorsement line:
*********ECRWSSEDDM****
PO Box Holder
City, State 5-ZIP
What is EDDM® Indicia? An indicia is a mark that shows postage has been paid, used instead of a stamp by businesses that mail often. Businesses that mail often register for their own indicia mark. If you mail with Griffon Printing, we will use our indicia to show postage has been paid on your EDDM® campaign.
EDDM® has a specific EDDM Retail indicia especially for businesses that do not mail often, but would like to send out an EDDM® campaign. This means you do not need to spend time stamping each campaign, and you don’t need to register for your own indicia to complete an EDDM® mailing.
Be sure to use the EDDM® Retail Indicia if you do not have an existing permit indicia. If you do have an existing permit indicia however, you may use it.
The correct EDDM® indicia for a retail campaign will include the words “EDDM RETAIL”.
Don’t forget, there are also EDDM guidelines to follow in terms of EDDM mailing size.
EDDM Postcards must meet one of the following size requirements:
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